Diesel

Diesel is a world-class Italian fashion agency, founded by Renzo Rosso in 1978 in the northern Italian city of Breganzi. Diesel specializes in ready-made garments and trendy accents that mimic young people and is more specialized in jeans. As a result of a partnership between Renzo Rosso and Adriano Gold Schmide, the former president of Jane's AG, which ended with the full acquisition of Renzo Russo by Diesel in 1985.