lacoste

Lacoste was founded in 1933 in the French city of Troyes by the retired tennis player René Lacoste, born in Paris in 1904 and the creative designer (Andre Geller). Rene Lacoste was fond of tennis and excelled in it. (Crocodile) was a sign of his hardness and lack of determination to defeat his prey. Rene then embroidered the crocodile on his shirt.