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Erben Dykai is a beauty, skin care and make-up agency founded in the United States in 1996 by Sandy Lerner and Bartishia Holmes. Erben Dykai was born at a time when red, pink and beige were the common colors in the make-up world. At the time there were colors such as green or purple in the world of make-up and beauty. Today, Urban Dikay is one of the most popular fashion brands targeting young women. Her focus is on creative shrewdness, and she has been able to draw a distinctive line in the world of make-up and beauty.